Ecocert Statement on Organic Dihydroxyacetone
"Integrity is important. It means doing the right thing without having been told."
Organic Dihydroxyacetone (DHA) Claims
Below is an important release from Ecocert in France relating to the false claim being made in the tanning industry in the USA and elsewhere that "Ecocert certified organic DHA" was being used in solutions and sunless lotions.
We applaud Ecocert for commencing this corrective action.It is troubling that industry leaders in sunless tanning use false statements as key pillars of their brand and marketing strategy. Either they are intentionally misrepresenting their products or do not know the details about the key ingredient in their products. Either way, product users and ultimately end consumers are being misled.
We have been often asked why we do not use Ecocert certified organic DHA as others do. The Ecocert statement that organic DHA does not exist provides clear confirmation of what we have been saying for years.
Ecocert does NOT certify “organic” DHA (Dihydroxyacetone)
Ecocert has noticed numerous tanning products claiming they contain “organic DHA certified by Ecocert”, which is false and misleading to the consumer.
Indeed, Ecocert has not certified DHA as organic (according to the “Ecocert Natural and Organic Cosmetic Standard”) from any manufacturer and has seen no evidence that organic DHA exists.
As such, any representation by a seller of tanning products that they use “Eco Certified (Eco-Cert) organic DHA”, “Organic Ecocert-certified DHA” or other similar wording is false and misleading to the consumer.
Ecocert is currently in the process of informing the concerned tanning industry participants of these incorrect statements in their marketing materials, and is asking all sellers and distributors using such wording to discontinue immediately.
Actually, Ecocert has only validated DHA from certain suppliers for its use in organic products certified in accordance with the Ecocert Natural and Organic Cosmetic Standard. This validation is in no way equivalent to a certification as organic and the DHA will not even count as organic in the calculations applicable to the certified products under the Ecocert standard.
Additionally, parties with no affiliation with Ecocert are using the trademarked term “Ecocert” without authorization. Specific approval from Ecocert for each use of this trademarked term is required and Ecocert reserves the right to pursue legal remedies for trademark violations and reputation parasitism. Read more about “Ecocert Natural and Organic Cosmetic Standard”: http://cosmetics.ecocert.com.”
The Ecocert Statement http://www.ecocert.com/en/ecocert-statement-dha